If you’ve never experienced the lively and socially aware world of the Deptford Sound Collective, get ready for a welcome that goes beyond the typical “meet the band” introduction. This diverse group of musicians, artists, and community activists from Deptford in South East London aims to mix infectious music with messages of love, unity, and activism. Their new single, “Give Me. Give Me. Give Me, I Want It All,” captures this spirit in every beat, lyric, and frame of its music video.
The track opens with the defined grooves of 1980s disco, grabbing attention right away with a playful energy that contrasts with its serious undertones. The vocals, delivered with charm and clarity, walk a fine line between parody and protest. The lead singer, resembling Holly Valance, nails the nostalgic vibe and the satirical edge. This gives the song a theatrical quality that keeps you smiling while you think. Each line feels intentional, from the humorous “I want it all” refrain to the subtle references to global civil rights struggles. This creates a layered listening experience that rewards casual and attentive audiences.
The instrumentation is tight, polished, and innovative. Retro synths pulse alongside a rhythmic bassline that makes it hard not to dance, while handclaps, brass touches, and disco-era percussion add a lively feel to the arrangement. The production feels true to the disco era but includes a modern twist, keeping it relevant while maintaining the fun. It’s the kind of track that fits perfectly on a living room stereo or in a dance hall full of socially aware partygoers.
The music video takes the song to the next level. With its clever mix of parody and pointed social commentary, it’s visually engaging and thematically smart. The pop-culture satire is prominent, yet it does not detract from the serious message: a call for unity, global solidarity, and resistance to oppression. Releasing this track on Valentine’s Day, alongside LGBTQ History Month celebrations worldwide, is a brilliant move. It turns a day usually focused on romance into a platform for activism and inclusion.
Overall, the Deptford Sound Collective shows that music can be fun, thought-provoking, and meaningful all at once. “Give Me. Give Me. Give Me, I Want It All” isn’t just a song. It’s a rallying cry, a disco-infused love letter to justice, and a lively introduction to one of London’s most inventive and socially conscious music groups. If you’re into dancing, laughing, and reflecting, this is the anthem of the season and a reminder that love is louder than hate.
Listen to “Give Me. Give Me. Give Me, I Want It All” on Spotify
