Back in May, I had the pleasure of featuring MAAME with her debut single “Sure,” a stunning introduction to an artist unafraid to bare her soul through song. Now, she returns with “Ego Tripping,” and it feels like welcoming back a dear friend who has grown even more assured in her artistry. Based in Leeds but carrying a sound that feels universally resonant, MAAME fuses alt-pop, R&B, and new-soul with an elegance that’s entirely hers. Released on August 8, “Ego Tripping” is a beautiful song that shows off MAAME’s ability to create magical musical experiences.
From the first breath of “Ego Tripping,” you can feel the mood settle into something intoxicating. The production, handled with finesse by Neil Sullivan and Chris Durkin, drapes the song in shimmering synths that glisten like city lights at night. Underneath, a steady, pulsing beat anchors the track drawing you deeper into its world. There’s a subtle sophistication to the instrumentation, never overcrowding the space, but instead letting each sound bloom and then drift away, creating an atmosphere both intimate and haunting.
MAAME’s vocals are the undeniable centerpiece. There’s a richness to her tone and a soulful depth that feels vulnerable and commanding. She delivers the lyrics with a sensual restraint, like whispers laced with quiet fire, as if each word has been weighed and carefully placed. You can hear the ache in her phrasing—the frustration of being used to feed someone else’s ego, yet also the quiet strength of reclaiming that truth through song. Her performance is emotionally charged without ever tipping into excess, a mark of true control and artistry.
What strikes most about “Ego Tripping” is its duality: it’s moody yet radiant, wounded yet empowering. MAAME channels the influences of Billie Eilish, Lana Del Rey, and FKA Twigs, but instead of echoing them, she filters those inspirations into a sound that’s unmistakably hers. The track dallys long after it ends, like a shadow in the memory, reminding you of its weight and beauty.
It’s no surprise that MAAME has already earned airplay on Amazing Radio (UK & US) and eJazz Radio, with press support across outlets like York Calling, Music Arena GH, and Rising Artists. She is crafting a path defined by honesty, atmosphere, and an unshakable sense of self. “Ego Tripping” reassures us MAAME is here to stay. She’s a voice full of nuance, sensuality, and emotional truth. Welcoming her back feels like stepping into a room I didn’t realize I missed until the door opened again.
Listen to “Ego Tripping” on Spotify
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