There are moments when you stumble upon an artist who makes you feel like they’re speaking a secret language you’ve known all your life. That’s exactly how I felt the first time I heard Rasha Jay. This Montclair-born singer-songwriter isn’t here to blend in, she’s here to create timeless, soul-stirring experiences, and with her single “Purple Hours,” she invites us all into a world painted with grace, honesty, and golden light.
Released on June 27, 2025, “Purple Hours” is inspired by the poetic beauty of how literature describes time and setting—those quiet pockets of the day that feel deeply personal and sacred. “I wanted to write a song that talks about a time of day that is just for you… a calm, confident space, that only you know about,” says Rasha. That intention glows through every note of the song. It’s a feeling, a moment, and a memory we didn’t know we missed until now.
The track opens with warm, glistening guitar tones courtesy of Liza Light, setting a soft, spacious atmosphere that wraps around you. There’s something cinematic in how the it breathes, like light streaming through a window just before dusk. The production by NONEWLOVERS is beautifully restrained yet immersive, using subtle textures and ambient flourishes to conjure the dreamy stillness of early evening; what Rasha calls her “purple hour.”
Rasha Jay’s voice is the soul of this track. It’s rich, husky, and effortlessly expressive, exuding a calm confidence that makes every lyric feel personal. Her delivery is intimate, like she’s speaking just to you, weaving imagery with a natural cadence that echoes the lyrical elegance of classic storytelling. She doesn’t just sing the song; she breathes life into it. She doesn’t need to belt to be powerful; the strength of her voice lies in its honesty. When she sings of moments shared in kitchens or long summer drives, you believe her—because you’ve been there too, and she captures it with uncanny clarity.
What makes this song so special is how effortlessly it becomes a soundtrack for our lives. It’s evocative without being heavy, serene without fading into the background. The rhythm is steady, almost meditative, allowing space for reflection. The song feels like the last sip of wine on the porch, the cool breeze after a warm day, or the look between two people who don’t need to speak to understand.
The instrumentation remains lush yet minimalist, never distracting from the message but enhancing its warmth. NONEWLOVERS balance organic elements—like gently layered guitars and subtle percussion—with ambient electronic textures, crafting a soundscape that feels modern yet timeless.
Discovering Rasha Jay feels like uncovering a hidden page in a favorite book; a voice and vision so authentic. I wonder how the world hasn’t been talking about her nonstop already. She’s a songwriter with soul and an artist who carries the spirit of the golden hour in every note she sings. With “Purple Hours,” she’s sharing pieces of herself, inviting us into a calm and beauty space that we all desperately need. It’s a rare and wonderful thing to be this moved by a song. Rasha Jay is an artist worth following, cherishing, and sharing. We’re lucky to be living in her ‘purple hour.’
Listen to Purple Hours on Spotify
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